If you really want to build the brand of your business, then you need to set yourself out and apart from the competition. You need a distinct logo, a set of company colors, a great slogan, and all of your locations need to stand out in their own right. They need to be different than the competition, and completely unique not only to your industry or sector, but also to every other business in town. This means you have to take special consideration when building the fade in front of your building.
As a case study, because I have been involved in this industry for over 27 years, I’d like to discuss the carwash industry, and specifically Commercial architecture for houston carwash. There are several companies that specialize in this, and one of the best companies I’ve ever met is “I-5 Design” in Washington State. They specialize in helping quick service restaurants, C-Stores, and carwashes among other things. You can look them up online.
Now then, our car wash business was a franchise company, and we served some 450 cities in 23 states. Most of our operations were mobile carwashes, but we did have a few fixed-site locations. And as I got around the country, I looked at what other people were doing, especially the successful ones. What I noted was that those carwashes that didn’t actually look like a carwash, because they had great architecture and were always the most notable in the community, and they always had a line of cars.
Coincidence – I don’t think so, the reality is that the customer knows the difference, and when you give personality to your business by designing the best commercial architecture, even for something as mundane and obtuse as a carwash, it makes a very big difference. There was a great carwash we saw with a 50s theme in Bentonville Arkansas. In fact, it was featured in Carwashing Magazine. There’s a carwash in the next town to where I live that has a giant elephant out front, and the carwash is very famous. It’s practically a landmark now.
Yes commercial architecture makes a difference, and it hardly matters what type of business you have, even a carwash. Indeed I hope you will please consider all this.