Driving Retail Sales Through Product Packaging

As a product marketer or developer, you may have several marketing strategies to push your product to potential consumers. But you should know that the packaging is your last and critical chance to convince consumers to buy. You have to understand the power of packaging at driving sales at the retail level.

There are many packaging designs that you could employ to package and sell your product, of course, depending on whatever it is. But at the end of the day, it comes down to balancing packaging efficiency, safety, and meeting consumers’ expectations. To strike such a delicate balance, you may need expert advice from packaging consulting services, especially if you are dealing with a unique product.

Influencing The Consumers Choice Through the Packaging

A recent report published by the Paper and Packaging Board, a surprising 72% of consumers agree that they consider the packaging design when making a purchase decision. So, it’s true that your choice of packaging design can influence the sales performance of your product in the retail space significantly. Here are a few packaging tips to help your product sell.

Associate Your Brand and The Product

Your packaging needs to distinguish your product from other brands clearly. Make sure that your customers can easily recognize your product and brand, among other similar items. Use colors, themes, and unique designs to set your product apart from competitors.

Show Affordability

New customers should easily understand what the product is and what it does by simply glancing at the packaging. Ensure that the packaging has a strong appeal and is as informative as possible, by using images, text, and art to describe the product.

Use Creative Designs

Come up with creative and unique packaging designs that give the product some extra value. For instance, you could use a package than also double as a storage or carry-on feature. It’s also important to model your packaging on prevailing trends such as environmental sustainability and minimalism.

Giant brands like Coca-Cola can probably attribute some of their impressive success to their unique and revolutionary packaging styles. Product packaging can be a way to attract consumers and also set your brand apart.